For School Counselors
PathMagnet gives every student a personalized career plan before they walk into your office — so you can spend your time guiding, not starting from scratch.
The Counselor's Reality
385:1
Average student-to-counselor ratio in US schools
20 min
Average career guidance time per student per year
1 in 3
Students graduate without a career plan
You know every student's name but you can't give each one the career counseling they deserve. You're triaging — helping the students who are loudest, not necessarily the ones who need it most.
PathMagnet changes that equation. Every student gets a personalized career assessment. Every student walks into your office already knowing their top matches, their salary expectations, and their pathway options.
Built for Counselors
Students complete the 10-minute assessment on their own time. By the time they sit down with you, they've already explored careers, seen salary data, and identified schools. Your conversation starts at step 2.
Your counselor dashboard shows which students haven't completed an assessment, which ones changed their matches significantly between sessions, and which seniors still don't have a plan. You know where to focus before the day starts.
Instead of "what do you want to do after graduation?" you can ask "I see you matched with nursing and electrician — tell me more about that." Richer conversations in less time.
Student assessment results are saved and dated. You have a record of every student's career exploration over time — useful for college recommendations, IEP documentation, and parent conferences.
What Your Students Get
PathMagnet uses O*NET federal career data and AI matching — the same data the US Department of Labor uses. Students get real career trajectories, not personality labels.
College, apprenticeship, military, trade school — every career shows all the ways to get there. Students who aren't four-year college bound see themselves in the results.
Students can disclose learning differences and disabilities. PathMagnet highlights schools and programs with the right support services. It never limits options — it only adds relevant resources.
Your Dashboard
Career interest by grade
See what your freshmen, sophomores, juniors, and seniors are interested in. Plan your programming calendar around real data.
Unassessed students list
See exactly which students haven't taken the assessment. Send a targeted nudge instead of a school-wide email.
Program gap analysis
Discover where student career interests don't match your current course offerings. Data to bring to your principal or curriculum committee.
Pathway breakdown
College vs. military vs. apprenticeship. Know where your students are leaning so you can prepare the right resources.
Honest About What We Are
“We built PathMagnet to extend your reach, not replace your judgment. A student's career path is one of the most important decisions they'll make. That deserves a real human conversation — we just want to make sure every student shows up to that conversation ready.”
Takes one email from you to your principal. We'll handle the rest.
You're the decision maker
If you can implement tools at your school without principal approval:
Need principal buy-in
Forward this page to your principal or send them our one-pager:
Send to My Principal →No setup required on your end. We'll reach out within 24 hours.