PathMagnet gives every student a free, personalized career roadmap — and gives you a real-time dashboard showing what your students want to do with their lives.
The Challenge
1 in 3
students have no career plan at graduation
60%
of college students change their major at least once
$11B+
wasted annually on mismatched college programs
Traditional career counseling reaches maybe 20% of students. Naviance costs districts $50,000+/year. And neither tool tells a principal what their student body actually wants to do.
PathMagnet is different. It's free for every student, takes 10 minutes, and gives you data you've never had before — what careers your students are interested in, and whether your programs match.
Your School Dashboard
Career Interest Breakdown
See exactly which career clusters your students are interested in. Healthcare? Technology? Trades? Broken down by grade level.
Program Gap Analysis
Discover where student interest doesn't match your current course offerings. Real data to justify new CTE programs or partnerships.
Pathway Preferences
Understand how many students are college-bound vs. exploring apprenticeships, military, or trade school paths.
By Graduation Year
See which seniors haven't found a path yet. Which juniors are most engaged. Plan your counseling calendar around real data.
St. Francis de Sales High School
Spring 2026 Dashboard
89
Students
Health.
Top Field
61%
College Path
24%
Trades Path
Career Interest Distribution
📊 Sample data — share with students to see real results
The Pilot Program
We send you an invite code
We generate a unique code for your school. Takes us 2 minutes. No paperwork, no contract.
Share with your students
Email the signup link or post the QR code. Students create free accounts in under 2 minutes — no app download needed.
Students take the assessment
27 questions. 10 minutes. AI matches them to 1,016+ career paths using real federal data.
You get your dashboard
As students complete assessments, your dashboard fills with real data. See career interests, pathway preferences, and program gaps.
Free for Every Student
Personalized Career Matches
AI matches each student to careers based on their traits, values, and work style — not their GPA or test scores.
Multiple Pathways
Every career shows college, apprenticeship, military, and trade school paths. Students see ALL their options, not just the four-year track.
Learning Support
Students can share learning differences and disabilities. PathMagnet highlights schools with the right support services — it never limits options.
“PathMagnet was built to give every student access to the same quality of career guidance — whether they're at a school with 5 counselors or a school with 500. Every student deserves real data about what's possible.”
47,413 high schools in our database — including pilot schools in the Chicago metro area
Free forever for students — no freemium, no upsell
FERPA compliant — individually identifiable student data is never sold or shared without consent
No IT integration required — PathMagnet is not connected to your student information system. Students create accounts directly. Your school's data governance policies do not apply to our platform.
Preview
Enter your info and we'll send you a sample school counselor report with demo data.
Get Started
We'll send you an invite code within 24 hours. No commitment required.
✓ No cost, ever ✓ No IT approval needed ✓ Students sign up themselves